It started like all great stories do—totally by accident. One foggy morning in Poland, we were mid-pickleball rally, half-awake, and halfway through a coffee when it hit us:
Why does all sports gear feel so… bland?
Where’s the vibe? Where’s the drip? Where’s the gear that actually gets us?
That’s when Pookie was born.
Not from a boardroom or investor pitch, but from passion, play, and a tiny bit of chaos. We wanted to create something that felt different—fun, unapologetic, high-performance, and full of personality. Something that made people excited to move, whether they’re smashing serves or just vibing in their favorite tee.
We launched with pickleball because it’s fun, fast, and a little unhinged (aka perfect). Our paddles are built to perform, our balls bounce with attitude, and our athleisure tees are comfy enough to nap in but sharp enough to wear out. Every product we drop is crafted with intention, tested with energy, and approved by the “do-it-for-the-vibes” crew.
But Pookie isn’t just about the gear. It’s a whole mood.
We’re here for the rookies, the weekend warriors, the try-hards, and the effortlessly cool. For the players who play hard and the ones who play for fun. We’re building a community that moves different, dresses different, and doesn’t take itself too seriously—because sports should be joyful, not judgmental.
And this is just the warm-up.
Soon, we’ll be expanding into new sports, new collections, and new ways to level up your game and your wardrobe. From head-turning fits to performance-ready gear across multiple sports, we’re on a mission to build the world’s most fun and fearless sports brand—with global energy.
So whether you’re here to dominate or just here for the vibes, there’s space for you in the Pookieverse.
Let’s play loud. Let’s move wild. Let’s make sport fun again.